Content Marketing Services for B2B and SaaS
Fractional content marketing services—without the agency fee. I help B2B and SaaS teams build, fix, and execute a content strategy that drives measurable commercial outcomes.
No hidden subcontractors. No wasted budget. Real pipeline growth.
What do content marketing services include?
My content marketing services cover the strategy, planning, and execution that help businesses attract and convert target buyers through organic search and AI.
This includes, but is not limited to:
Audience and ICP mapping
Keyword research and topic architecture
Content audits and consolidation
On-page optimisations
Content operations
Content team management
Consultations and training
How we work together is built around your goals and budget. As a fractional content marketing strategist, I operate as an embedded member of your team—not outside it.
Content operations
If you have a team and a production system that's slowing things down—inconsistent briefs, unclear ownership, or freelancer management overhead—I’ll help you build the system that simplifies your content workflows while protecting quality and performance.
Content strategy and advisory
I can help you identify what your buyers actually search for at each stage of the funnel, build the site architecture you need to rank for those terms, and connect your editorial calendar to commercial outcomes.
If your existing content isn't performing, I’ll audit what you’ve got and diagnose what needs fixing.
Content production
If you need help executing on your content strategy, I also provide content writing, copywriting, editing, and SEO support for businesses lacking an internal editorial team. My background is in copywriting and SEO content writing, and I’m happy to help you both build the strategy and bring it to life.
I also provide AI search optimisation services that enable your website to appear in AI overviews and get cited by LLMs.
“Oliver is quality. Great communication and transparency. It was a pleasure working with him; I would recommend his skills to any business.”
– Thomas Negrit, Founder of Flywallet
Get more leads with content marketing services from a senior specialist
I work directly with B2B and SaaS businesses to build content strategies tied to commercial outcomes, then execute them. Schedule a free consultation today to discuss your content marketing needs.
Should you hire a content marketing specialist or an agency?
Let me be upfront: I don’t have the breadth to offer as many content marketing services as a well-established digital agency. And if you’re an enterprise brand with a massive budget, you’re better off hiring one instead.
As a fractional content strategist, I suit businesses in a fast-growth stage that need the expertise of a senior-level practitioner but can’t yet justify a full-time hire. I operate as an embedded Head of Content on a part-time basis.
| Senior specialist (working with me) | Typical content agency | |
|---|---|---|
| Who does the work | Me, directly | Junior writers and account managers |
| Who owns strategy | Me, from day one | Often unclear or billed separately |
| Primary focus | Pipeline and qualified traffic | Volume and traffic metrics |
| Communication | Direct, fast turnaround | Routed through account management |
| How cost scales | Fixed monthly scope, easy to adjust | Retainer tiers; scope changes are slow |
| Best fit for | B2B and SaaS companies where senior ownership of strategy is the gap | Businesses that need high output volume at a managed cost |
Why should you work with me?
I've spent the better part of a decade working in-house and as a fractional strategist across B2B SaaS, fintech, and professional services—building content strategies from the ground up, inheriting ones that had stopped working, and fixing the operational systems that were slowing them down.
I operate as a freelance SEO strategist embedded in your business, which means you get the strategic thinking of a senior hire without the fixed overhead.
I own the strategy, I do the work, and I report directly to whoever is responsible for organic performance in your business. There's no layer of account management between the strategy decisions and the execution.
My background as content marketing consultant
As a fractional content marketing manager, SEO strategist, and copywriter, I’ve helped dozens of businesses develop and execute organic marketing strategies that boost website visibility, build trust, and grow revenue.
More importantly, my methodology stays modern. The digital marketing landscape is always changing, and so is how I approach content marketing.
If you’re tired of dealing with unreliable agencies and junior freelancers that overpromise and underdeliver, reach out for a friendly chat to discover how my content marketing services can help you reach your targets and drive results.
“Oliver is invaluable for both content strategy and execution. His work helped us achieve our quarterly growth goals and build a tight content plan, and put our values and energy into words that our customers could understand.”
– Troy Ross, Managing Director at Avid Engineering
Content marketing solutions for your industry
Book your free consultation today
Ready to transform your organic strategy and bring in more leads? Reach out for a friendly chat to learn more about my fractional content marketing services and SEO strategy support.
Content marketing services FAQs
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Content marketing services typically include content strategy, keyword research, blog writing, SEO optimisation, content planning, and performance tracking. I also provide custom solutions, including editorial calendars, checklists and templates, and brand messaging guides. These services help support the development of high-quality content that attracts the right audience, builds authority, and drives long-term organic traffic and leads.
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Unlike agencies, my content marketing approach is hands-on and strategy-led. You work directly with a senior specialist who understands your business, industry, and goals, ensuring faster turnaround times, clearer communication, and content that’s tightly aligned with your core business objectives.
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Content marketing helps increase organic traffic, improve brand authority, generate qualified leads, and support long-term growth. High-quality, SEO-focused content delivers compounding benefits over time, providing sustainable results without the ongoing costs of paid advertising.
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Content marketing services can cost anywhere from £400 (for an SEO-optimised blog post) to £10,000+ (for an agency-led, multichannel content strategy). Pricing depends on scope, content volume, strategy requirements, and ongoing support. It’s typically cheaper to hire a fractional content marketing specialist than a digital agency, as consultants have fewer overheads and don’t have to worry about staffing costs, enterprise software subscriptions, or self-marketing expenses.
