Freelance SEO Services
Drive more organic traffic and outrank your competitors. As a freelance SEO expert, I help scale-up software brands, B2B service companies, and enterprise SaaS teams rank on page one and generate more leads with data-driven freelance SEO services that deliver real results.
Boost website visibility and reduce your reliance on paid channels
Build long-term search authority and own your category
Improve marketing ROI with proven SEO strategies and frameworks
Freelance SEO services to help you rank, scale, and convert
Organic search is the highest-ROI marketing channel for most businesses, but it requires the right expertise to turn goals into actions. As a freelance SEO specialist, I can help you develop and execute tailored strategies that attract qualified leads, outperform competitors, and stay ahead of algorithmic changes.
My freelance SEO services include:
✔️ Keyword Research & Strategy: Uncover high-value search opportunities and boost discoverability
✔️ On-Page SEO: Publish optimised SEO content with title tags, and meta descriptions for maximum visibility
✔️ SEO Content Strategy: Plan and execute search-optimised content that ranks for commercial and informational keywords
✔️ Technical SEO Audits: Identify and fix crawlability, indexing, and site speed issues that are hurting your rankings
✔️ Category Authority Building: Publish thought leadership content and earn authoritative backlinks to build domain trust
Why hire a freelance SEO expert?
Hiring a freelance SEO expert gives you access to senior-level strategy and content production, without paying for an overpriced agency or committing to a full-time hire. By partnering with a freelance SEO specialist, you can:
✔️ Move faster: Collaborate directly with the person doing the work
✔️ Reduce costs: SEO expertise at a fraction of the cost of an agency
✔️ Get more flexibility: Scale based on your business needs and budget
✔️ Drive real results: Get tailored strategies built for your business
As a freelance SEO expert with over six years of experience, I help growth-focused companies increase organic traffic, improve search rankings, and build sustainable SEO foundations. Unlike generalist agencies, I work closely with a small number of clients to ensure your business always gets the focus and attention it deserves.
“We appreciated how clearly Oliver explained the SEO strategy and reasoning behind each recommendation. It made execution feel much more focused and confident.”
– Joshua Zwetsloot, Co-Founder & CEO at Icarus Composites
What does an SEO freelancer do, and why do you need one?
An SEO freelancer audits your website, develops a tailored SEO strategy, and implements the changes needed to improve your search rankings and organic traffic. I provide end-to-end SEO services, including:
✔️ SEO Audits: Identify on-page and off-page issues limiting your visibility
✔️ Competitor Analysis: Uncover easy wins in your competitive landscape
✔️ Keyword Targeting: Map high-intent keywords to the right pages
✔️ Content Optimisation: Improve existing pages to rank higher
✔️ Link Acquisition: Build the backlink profile needed to own your niche
✔️ Reporting & Insights: Track performance and refine your SEO strategy
The best freelance SEO specialists combine technical expertise with strategic thinking. We don’t just understand how search engines work, we know how your customers think and what they're searching for. This means your SEO investment improves rankings and drives real business outcomes.
How does working with a freelance SEO specialist work?
Working with a freelance SEO specialist is straightforward. Unlike agencies with long onboarding processes and layers of account management, I keep things simple, transparent, and focused on results. My SEO process looks like:
Discovery Call: We discuss your goals, current SEO challenges, and competitive landscape
SEO Audit & Strategy: If requested, I audit your site and develop a prioritised SEO roadmap
Implementation: I execute on-page, technical, and content optimisations—or work alongside your team
Ongoing support: I provide SEO consulting, content writing, and search-optimisation services on an ad-hoc basis
Whether you need a full SEO strategy built from scratch, a technical audit to diagnose ranking problems, or an ongoing partner to manage your organic growth—I can help.
“Oliver worked for me for several years marketing a large B2B SaaS product. He’s fast, accurate, and can deliver in-depth material on highly specialist topics. He has a very strong understanding of inbound marketing and SEO, and is deeply invested in the commercial performance of the work he creates.”
– Greg Roughan, SEO Manager at Unleashed Software
Niche SEO services for your industry
Get expert freelance SEO support
Schedule a free consultation to discuss your SEO goals, break down what’s holding you back, and see if my freelance SEO services are a good fit for your brand.
What separates a freelance SEO expert from a generalist?
Not all SEO freelancers are equal. Anyone can run a Semrush report, but sustainable rankings require genuine expertise, strategic thinking, and the ability to execute across technical, content, and off-page SEO simultaneously.
Here's what sets my freelance SEO services apart:
Senior-level strategy: 6+ years of SEO experience across B2B SaaS, Finance, Supply Chain, Ecommerce, and Travel
Full-funnel SEO: Content strategy, content production, and personal SEO consulting support
AI-era SEO: Content and pages optimised not just for Google, but for AI Overviews and AI-powered search engines
Transparent reporting: Clear, jargon-free monthly reports tied to your key business metrics
My background as an SEO freelancer
I’ve been an SEO freelancer since the word “pandemic” was just a popular board game. I’ve helped companies of all sizes across the B2B SaaS, Finance, Supply Chain, Travel, and Ecommerce sectors achieve measurable organic growth and page-one rankings with full-funnel SEO support that really works.
My freelance SEO services focus on results, not vanity metrics:
Strategic SEO initiatives designed to build category authority
Proven copywriting frameworks that increase on-page conversions
Forward-thinking organic marketing across SEO, AEO, and GEO
Full-funnel content planning to attract more qualified leads
I’ve worked freelance, in-house, and agency-side for some of the biggest brands on the market. My approach to SEO is always changing—upgrading—to align with the latest search behaviour trends and industry standards.
“I’ve worked with Oliver extensively on several projects for big names in the tech world. I couldn't recommend him highly enough. He's reliable, flexible, and always produces great results. He's also a lovely person to work with. You won't regret hiring Oliver for your next project!”
– Sydney Triggs, Editorial Lead at Omniscient Digital
Hire an SEO freelancer for the services you need
Book your free SEO consultation
Complete this form to learn more about my freelance SEO services and see if we’re a good fit.
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Freelance SEO services FAQs
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A freelance SEO specialist audits your website, develops a search strategy, and executes on-page, technical, and off-page optimisations to improve your rankings and organic traffic. They also provide strategic SEO consulting and content production support. Unlike agencies, a freelancer works directly with you, offering senior-level expertise without the overhead.
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Freelance SEO services typically cost £500–£1,500 per month for ongoing retainers, or £750–£2,500 for project-based engagements like audits and strategy. This is significantly less than the typical agency SEO retainer, which often starts at £2,000–£5,000/month for the same amount of work. Pricing depends on the scope, competitiveness of your niche, and what deliverables are included.
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SEO is a long-term investment. Most businesses see meaningful improvements in rankings and traffic within 3–6 months of consistent implementation. Competitive industries may take longer, while technical fixes and on-page optimisations can produce quicker wins within the first 2–4 weeks.
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It depends on your needs and budget. Freelance SEO experts offer senior-level strategy, direct communication, and lower costs—ideal for SMBs, scale-ups, and brands that want flexibility or wish to supplement an existing in-house content team. Agencies offer larger teams and more resources, but often at higher cost and with less personalised attention. Many businesses find a freelance SEO specialist delivers better value and faster communication.