11 Best Content Writers for B2B SaaS
Finding the right content writer for your B2B SaaS company can feel like searching for a needle in a haystack. You need someone who understands complex technical concepts, speaks your buyers' language, and can create content that actually drives conversions.
In this guide, I'll show you the best content writers for B2B SaaS, explain what separates specialists from generalists, and help you understand how to choose and work with the right writer for your business.
What does a B2B SaaS content writer do?
A B2B SaaS content writer creates strategic content that helps software companies attract, educate, and convert their ideal customers throughout the buyer's journey. Unlike generalist writers, they understand the unique demands of software marketing and can translate technical features into business benefits.
B2B SaaS content writers help with:
Long-form educational blog posts and thought leadership articles
Product comparison pages and alternative content
Case studies and customer success stories
Whitepapers, ebooks, and downloadable resources
Landing pages for product features and solutions
Email sequences for nurturing and onboarding
The proof is in the numbers: SaaS businesses report up to 400% lead generation growth when they implement effective B2B SaaS content marketing strategies.
Why hire a specialist B2B SaaS writer
Specialist writers understand your buyers' pain points because they've worked with similar companies before. They know the technical terminology without needing extensive hand-holding and are familiar with the enterprise sales cycle.
More importantly, they understand subject matter expertise in content writing—knowing when to go deep on technical details and when to focus on business outcomes.
Generalist writers often struggle because they don't have a firm grasp on the nuances of your industry. They might produce grammatically perfect copy that completely misses the mark on positioning or buyer intent. Specialists also understand the unique aspects of an SEO content strategy for software companies, and how to balance search optimisation with genuine value creation.
The best content writers for B2B SaaS
I've compiled this list based on proven experience with B2B SaaS companies, portfolio quality demonstrating technical understanding, and a writing style that balances education with persuasion. Each writer brings expertise in SEO content writing, with various pricing structures to suit different budgets.
Oliver Munro
I'm a freelance SEO content writer providing services for B2B SaaS companies that want to scale their organic traffic and convert readers into qualified leads. I've helped brands like Amazon Business, Unleashed, WP Engine, and Order.co develop search-optimised content using sophisticated SEO content writing tools, competitor analysis, and content briefs that align with both search intent and business goals.
If you’re looking to:
Publish better content that ranks in search and AI overviews
Work with an experienced writer who understands the B2B SaaS space
Simplify your content management process with frictionless communication
Reach out today for a friendly chat to discuss your content marketing needs.
Elna Cain
Elna Cain is a B2B freelance writer with over seven years of experience creating content for SaaS companies. She specialises in digital marketing content and has built a reputation for delivering well-researched, conversion-focused articles for brands like Optinmonster, GoDaddy, Zapier, and Walmart. Her approach combines strong SEO fundamentals with engaging storytelling, and she's particularly skilled at creating email sequences and long-form content that nurtures leads through the funnel.
Brent Barnhart
Brent Barnhart specialises in creating content for B2B SaaS companies in the social media and productivity sectors. His writing style is direct and practical, making complex tools accessible to busy professionals. Brent excels at creating how-to guides and feature breakdowns that help users quickly understand the value of products. His client list includes Sprout Social, Teamwork, and RingCentral.
Maheen Kanwal
Maheen Kanwal specialises in creating technical content for software companies and agencies like Small Business Computing and Omniscient Digital. She has a talent for breaking down complex concepts into digestible content that resonates with both technical and non-technical audiences. Her portfolio demonstrates strong research skills and the ability to write authoritatively on topics ranging from cloud computing to marketing automation.
Belinda Roozemond
Belinda Roozemond creates strategic content for software review platforms and SaaS companies. She has worked with G2, SaaStorm, and Dealfront, demonstrating a strong understanding of the comparison research phase of the buyer's journey. She helps buyers make informed decisions by highlighting key differences between solutions whilst maintaining objectivity and trust.
Jessica Stronach
Jessica Stronach is a UK-based content writer specialising in B2B SaaS and fintech. Her background in financial services gives her an edge when writing for companies in highly regulated industries. Jessica creates content that builds credibility and trust whilst navigating complex compliance requirements, working with clients including Valla, Mindtools, and CHASE.
Ashley R Cummings
Ashley R. Cummings has built a reputation for creating conversion-focused content, particularly skilled at writing landing pages and product marketing copy that drives sign-ups. She’s written for major clients like Dash, Shopify, and Clearscope. Ashley also conducts industry research on freelance writing rates and best practises, sharing valuable insights with the writing community.
Anna Mitchell
Anna Mitchell is a UK-based copywriter who specialises in SaaS review platforms and software comparison content. She understands how buyers evaluate solutions and creates content that helps them make confident decisions. Anna's writing style is informative and balanced, supporting enterprise brands like Gartner Digital Markets, Capterra, Atlassian, and GetApp.
Lizzie Davey
Lizzie Davey specialises in ecommerce and marketing SaaS. Her portfolio showcases a strong understanding of how to write for product-led growth companies, including Klaviyo, Zapier, Shopify, and Buzz Sumo. Lizzie creates content that helps users get more value from software products, from onboarding guides to advanced feature tutorials, balancing technical accuracy with approachability.
Rosanna Campbell
Rosanna Campbell writes strategic content for fast-growing B2B companies that include the likes of Animalz, monday.com, Dock, and Relato. She's particularly skilled at translating product features into compelling narratives, demonstrating a deep understanding of SaaS business models and the metrics that matter to both founders and buyers.
Kali Armstrong
Kali Armstrong is a Canadian content writer specialising in SaaS and digital marketing. She creates data-driven content that helps B2B companies attract and convert their ideal customers. Kali's approach combines SEO best practises with conversion optimisation, ensuring her content doesn't just rank but actually drives business results. Her clients include Agency Analytics, Homebase, and Gatsby.
How much does freelance B2B SaaS content writing cost?
Pricing varies significantly based on writer experience, project complexity, research requirements, and turnaround time. Here's a general pricing guide:
Blog posts (1,000–2,000 words): £300–£1,500
Landing pages: £500–£2,500
Case studies: £600–£2,000
Whitepapers/ebooks: £1,500–£5,000
Email sequences (5–7 emails): £800–£2,500
My own fees typically range from £300 to £600 per piece, depending on complexity.
Freelancers structure pricing differently. Per-project pricing is the most common, providing predictability for both parties.
Only 18% of freelance writers charge per word, with experienced SaaS writers often charging over £1 per word. Hourly pricing suits projects with undefined scope, and experienced writers may charge anywhere from £40 to £80+ per hour.
Some freelancers charge more for high-intent pages with lower word counts. A 500-word pricing page might cost more than a 2,000-word blog post because it requires deeper product understanding and copywriting skills to drive conversions.
When evaluating quotes, remember that cheaper isn't always better—a £200 blog post requiring three revision cycles often costs more than a £600 piece that's right first time.
How to vet content writers for B2B SaaS
Finding the right writer requires a systematic approach. Look for demonstrable B2B SaaS experience and review portfolios for evidence that they understand your space.
Can they explain complex features clearly? Do they write for multiple stakeholders? Check if they work with SaaS SEO agencies or understand SaaS SEO best practises.
Request relevant writing samples. If you need product comparison content, ask for comparison pieces. If you need thought leadership, review opinion pieces. Conduct a brief interview to assess communication style and expertise. Consider a paid test project before committing to a larger engagement.
During onboarding, set clear expectations around processes, feedback cycles, revision policies, and deadlines. Provide comprehensive briefs including target keywords, audience details, competitor examples, and brand voice guidelines.
Diversifying your freelance writer pool
Working with multiple freelancers offers strategic advantages as your content needs scale.
Different writers bring different strengths—one might excel at technical deep-dives, while another creates compelling customer stories. Diversification also protects against capacity constraints and increases output velocity without sacrificing quality.
Start with one or two core writers, then expand strategically as needs grow. Maintain detailed style guides and provide consistent feedback to ensure coherence across different voices.
Hire an experienced B2B SaaS content writer
The right content writer becomes a strategic asset who understands your market, anticipates your buyers' questions, and creates content that drives genuine business results.
Specialist writers solve the core pain points of B2B SaaS content writing—they eliminate the educational burden of explaining your product space and create content that resonates with both technical and business stakeholders.
I help B2B SaaS companies scale their organic visibility with SEO-optimised content that actually converts. My approach combines best-practice content writing with a deep understanding of B2B buying behaviour. My experience spans multiple SaaS verticals, from marketing automation to supply chain software, and I’ve produced content that’s generated hundreds of qualified leads and improved search rankings for competitive terms.
Ready to scale your B2B SaaS content? Book a free consultation to discuss your content goals and how we can achieve them together.
