Fractional SEO Consultant
Get senior-level SEO leadership without the full-time hire. As a fractional SEO consultant, I work directly with your marketing team to build and execute an SEO strategy that drives organic growth, qualified traffic, and measurable revenue.
Senior SEO expertise on demand: Strategic leadership without the full-time salary
Faster results, lower overhead: Hit your organic targets without agency retainers
Fully embedded and hands-on support: I work alongside your team like an in-house hire
What is a fractional SEO consultant?
A fractional SEO consultant is a senior professional who works with your business on a part-time or flexible basis, providing the strategic leadership of an in-house SEO director without the cost, commitment, or lengthy hiring process that comes with a full-time role.
Unlike a generalist freelancer who executes individual tasks, a fractional SEO consultant takes ownership of your entire SEO function.
My fractional SEO services cover everything you'd get from a dedicated senior hire, including:
✔️ SEO strategy and roadmap development: A clear, prioritised plan tied to your growth goals
✔️ Keyword research and content planning: Targeting the terms your buyers actually search for
✔️ Content production and optimisation: Creating and improving content that ranks and converts
✔️ Team and agency management: Directing your writers, developers, or existing SEO partners
Why hire a fractional SEO expert instead of an agency?
The core problem with agencies is dilution. They're managing dozens of clients across different industries, and your account is rarely their top priority. Strategy is often templated, execution is inconsistent, and genuine SEO expertise is rare.
Hiring a fractional SEO expert solves this. You get a single, senior professional who is fully accountable for your organic performance. Someone who understands your business, speaks directly with your team, and builds an SEO strategy from the ground up rather than recycling one that vaguely fits.
I've helped B2B and SaaS brands improve their organic visibility and generate more qualified leads—without the bloated costs and impersonal service that come with agency relationships.
“We appreciated how clearly Oliver explained the SEO strategy and reasoning behind each recommendation. It made execution feel much more focused and confident.”
– Joshua Zwetsloot, Co-Founder & CEO at Icarus Composites
What does a fractional SEO manager or director actually do?
When you bring me in as a fractional SEO manager or director, you're getting someone who rolls up their sleeves and gets things done, alongside your team, from day one.
Here's how a typical engagement works:
1. Discovery and alignment. We start with a focused conversation about your business goals, current organic performance, and where the biggest opportunities lie.
2. Strategy and roadmap. I build a clear, prioritised SEO roadmap aligned to your revenue targets. You'll know exactly what's being worked on and why.
3. Execution and oversight. I lead the work directly: writing briefs, overseeing content production, and ensuring everything that goes live is optimised to perform.
4. Team and agency management. If you have existing writers or external partners, I'll manage and direct them on your behalf, raising the quality of output across the board without adding to your plate.
5. Reporting and iteration. Regular reporting tied to KPIs that actually matter: organic traffic, keyword rankings, lead volume, and revenue attribution. Every update includes a clear picture of what's working, what's next, and why.
What does a freelance SEO strategist do?
A freelance SEO strategist develops the plan, frameworks, and priorities that underline how your business competes in organic search—then helps your internal team or external partners execute it.
As your freelance SEO consultant, I work across:
✔️ Search Landscape Analysis: Understand your market, map your competitors, and identify the best ranking opportunities
✔️ Roadmap Development: Prioritise SEO initiatives by impact, effort, and strategic fit—so your team works on the right things first
✔️ Stakeholder Reporting: Translate SEO performance into business language for leadership teams and boards
✔️ Ongoing Strategic Direction: Monthly or quarterly check-ins to review performance, adapt the strategy, and stay ahead of algorithm changes
The best SEO consultants don't just understand search engines—they understand how to build an SEO strategy that fits your team's capacity, your budget, and your commercial goals.
“Oliver worked for me for several years marketing a large B2B SaaS product. He’s fast, accurate, and can deliver in-depth material on highly specialist topics. He has a very strong understanding of inbound marketing and SEO, and is deeply invested in the commercial performance of the work he creates.”
– Greg Roughan, SEO Manager at Unleashed Software
Fractional SEO consulting for your industry
Grow faster with fractional SEO leadership
Ready to build a high-performing SEO function without the overhead of a full-time hire? Let's talk about how fractional SEO consulting can help you hit your organic growth targets.
Is fractional SEO consultancy right for your business?
Fractional SEO leadership works best for companies that need senior expertise but aren't ready (or don't need_ a full-time SEO hire. That typically means:
Scale-ups and growth-stage companies building an SEO function for the first time and needing someone experienced to lead it properly from the start.
B2B SaaS brands that need a specialist who understands product-led SEO, long sales cycles, and content strategies built for technical buyers.
SMBs with ambitious organic goals who want senior-level thinking without committing to a full-time salary, employer costs, and the six-month hiring process.
Companies between hires who need an experienced SEO director to keep momentum going and maintain standards while they search for a permanent lead.
Businesses frustrated by agencies who want real ownership, direct communication, and someone with genuine accountability for results.
If any of these sound familiar, fractional SEO consultancy is likely a strong fit. Reach out and we can figure out together whether it makes sense for your situation.
My background as a fractional SEO consultant
I've spent 6+ years working in SEO across freelance, in-house, and agency environments. That’s given me a rounded perspective that most specialists don't have.
I've worked with B2B SaaS brands, supply chain businesses, fintech companies, ecommerce platforms, and travel brands, helping teams of all sizes improve their organic performance and build content strategies that compound over time.
I combine strategic SEO leadership with the ability to actually produce the content. I don't just direct others—I can write, optimise, and publish alongside your team when that's what's needed.
A typical fractional SEO engagement with me includes:
A clear SEO strategy and 180-day roadmap aligned to your business goals
Hands-on content production or direct oversight of your content team
Optimisation for Google search, AI Overviews, and generative answer engines like ChatGPT and Gemini
Ongoing performance tracking and plain-English reporting for stakeholders
When you work with me, you get the same level of care, quality, and commercial focus, regardless of how big the project is.
“I’ve worked with Oliver extensively on several projects for big names in the tech world. I couldn't recommend him highly enough. He's reliable, flexible, and always produces great results. He's also a lovely person to work with. You won't regret hiring Oliver for your next project!”
– Sydney Triggs, Editorial Lead at Omniscient Digital
Hire a fractional SEO expert for the services you need
Book a free 30-minute SEO strategy call
Complete this form to learn more about my fractional SEO services and see if we’re a good fit.
Fractional SEO FAQs
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Fractional SEO consulting typically ranges from £1,500 to £6,000 per month, depending on scope, hours, and the level of hands-on involvement required. This compares favourably to a full-time SEO director salary, which can range from £60,000–£90,000 per year, or an agency retainer that can easily exceed £5,000 per month for equivalent senior-level input.
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A freelance SEO consultant typically works on specific, task-based deliverables—a content piece, a keyword report, a set of recommendations. A fractional SEO director takes on a leadership role: owning the strategy, managing execution, directing other team members, and being accountable for overall organic performance. It's the difference between hiring support and hiring leadership.
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It depends on your needs. Most engagements run between one and three days per week. Some clients need light-touch strategic oversight with monthly check-ins; others need someone deeply embedded in day-to-day execution. I tailor the arrangement to what actually makes sense for your business.
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Yes—and this is one of the most common use cases. If you have in-house writers, a development team, or an existing agency relationship, I can step in as the senior SEO lead who manages, directs, and holds those partners to a higher standard. This often produces faster results than bringing in someone new to do the work from scratch.
